Readers will gain a foundational understanding of essential stock market terms such as "stock," "brokerage account," "dividend," and "portfolio," which are crucial for navigating the stock market and making informed investment decisions.

The starter kit provides a step-by-step guide on how to choose a brokerage firm, gather the necessary information, open a brokerage account, and start investing. This is a vital first step for anyone new to investing.

Readers will learn about different types of trading strategies, including day trading, swing trading, position trading, scalping, and long-term investing. Understanding these strategies will help them decide which approach best aligns with their financial goals and risk tolerance.

Readers will understand how to set financial goals, determine their investment horizon, and create a plan that aligns with their objectives.

The kit provides links to reputable financial education resources, empowering readers to continue their learning journey beyond the starter kit.

This book is such a great overview of investing. It’s simple to understand and very informative. My 11 yo and 13 yo both enjoyed reading this book and said they learned from it even though it’s targeted to a little younger audience. The book jump started a great conversation with the kids about investing. Highly recommend.

This is a great introduction into the ABCs of the stock market. Leslie, along with the illustrator, show a strong understanding of the subject matter as they are able to break complex subjects down into easily digestible content for reader(s).

Well written and easy to understand material as an introduction to the stock market. I love that there’s a book already curated for the next generation. I’m looking forward to the next series fr

m this author.